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Fashion is our passion

GENTLEWEAR is much more than just an online store: GENTLEWEAR is a statement. A statement that defines a modern male image. A male image that allows you the freedom to do anything you please. A male image that gives you the strength to move through life successfully. A male image that allows you to stay just as you are: self-confident, strong and sexy! We live out this statement via our men’s fashionwear – both day and night. It helps us to demonstrate who we really are: modern men – special, individualistic and free of antiquated role models. That’s why we take great care in selecting our brands. Every label has to be compatible with GENTLEWEAR, share our vision and of course meet our first-class quality standards.



Fashion from men for men

Our driving force is our enthusiasm: enthusiasm for sport, for lifestyle, for fashion. This is what motivated us to launch GENTLEWEAR in 2009. The idea behind it was quite simple: we wanted to offer a type of men’s fashion that was virtually unheard of in Europe at that time. Fashion created by men for men. Fashion that makes you feel sexy and liberated, whether you’re at the gym, exercising outdoors or relaxing at the beach. Our range now includes the hottest designer labels of the underwear and nightlife scene. Our store has become a top address for trendy, modern men. However, one thing hasn’t changed: our enthusiasm for sexy men’s lingerie!

Fashion that makes you happy

Thanks to this enthusiasm coupled with the backing of a strong team, GENTLEWEAR has grown into a first-class, reliable and service-orientated online shop. Nowadays, we offer our customers the trendiest men’s underwear, swimwear and sportswear from around the world along with the ideal shopping experience: you’re free to choose what you like at your leisure. Await your parcel. Try everything on at home. And keep what takes your liking. That’s what GENTLEWEAR is all about.