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Bring the Broadway home to you: A cool label rarely comes alone. That's why it's hardly surprising that fashion guru Gregory Sovell has already made his second label famous worldwide with C-IN2 (pronounced: See in to). With his unmistakable handwriting, which perfectly captures the raw and cool street style of New York, Gregory creates the hottest underwear in the Big Apple - with which you will also be in the limelight here in Europe!