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Live without doubt! This is the unequivocal philosophy of the most well-known underwear label from down under. Originally, the two founders of aussieBum merely wanted to rekindle the hot swimwear style of the 70s. They have since become fashion icons in their own right: their skimpy cuts and spectacular retro prints have already caught on with celebrities such as David Beckham and Daniel Radcliffe. And if that’s not enough for you, why not take a look at the innovative Wonderjock? There’s no sexier way of flaunting your finest asset!